“The medium is the message.”
-A statement by Marshall McLuhan, meaning that the form of a message determines the ways in which that message will be perceived. -The New Dictionary of Cultural Literacy
Compared to any other medium, publishing a website allows for maximum reach at minimal expense. A website provides an efficient and comprehensive way for any organization, business, or individual to convey credibility and broadcast their message. A website has virtually endless capacity to supply information defining purpose, benefits and philosophy.
Access to the internet is almost universal so the potential audience of any site is enormous. But that audience will instantly leave if they find the experience confusing or the message dull.
At Plasterdog Productions we believe that websites work best when they provide focused content, and convey a signature look reflecting that content. Our work is structured around the following design principles:
- A website must have a clear and straightforward navigation system.
- All destinations on the site must be reached within three mouse clicks from the starting page
- Information contained within the site must be organized into distinct categories that reflect the visitors’ point of view
- Pages that are slow to load will probably never be seen
- Image, organizational personality and brand are articulated through subtle visual elements
- Message and audience dictate design
Whether you have an existing website, or you need to establish your first web identity, we are ready to help you. Contact us today to schedule a free consultation.